My responsabilities
  • User Research
  • Competitor Analysis
  • Wireframe / Prototype
  • Collect / Refine Feedback
  • Design Solution
Deliverables
  • iOS & Android app design
  • Instructions / How to use
  • Styleguide for front-end devs
Important aspects
  • Deadline: Nov, 1st - Dec, 15th
  • Look: Usable, fun, easy to use
  • User-level: Usable, fun, easy to use
  • First release: Usable, fun, easy to use

The problem area

Have you experienced a hard time finding leftover money these days? Unexpected monthly expenses arise and you feel like living paycheck to paycheck?

Situations like these occur because people don’t have a budget that make them aware where their money goes.

The Challenge

To find the most common problems why people can't save money, and come up with a design solution for these problems.

When gathering insights it's important to put aside your own opinions and accept what you hear and see. Here, are my sources:

Financial Advisors

Talk to experts in the field and note down their strong advice.

Psychologists

Talk to experts in the field and note down their strong advice.

User interviews

Talk to experts in the field and note down their strong advice.

Groups & Forums

Talk to experts in the field and note down their strong advice.

Engage with Potentialusers by providing contextual interviews

After interviewing some potential users, I wrote down some of the most common problems people are facing when saving money and living paycheck to paycheck.

In this context, the interviews can take two paths. One explores the challenges people face in saving money, while the other delves into how individuals successfully set money aside.

1. Are you able to put money on the side? Yes how, No, why?

I'm sometimes in control, but unexpected expenses arise frequently. Not every expense is on my radar. I value enjoying life—after all, what's the purpose of work if not to relish its rewards?

2. Are you motivated to save money? Do you have a goal?

I'm sometimes in control, but unexpected expenses arise frequently. Not every expense is on my radar. I value enjoying life—after all, what's the purpose of work if not to relish its rewards?

3. Have you ever succeeded in saving money? If yes, how did you feel?

I'm sometimes in control, but unexpected expenses arise frequently. Not every expense is on my radar. I value enjoying life—after all, what's the purpose of work if not to relish its rewards?

4. Are you able to put money on the side? Yes how, No, why?

I'm sometimes in control, but unexpected expenses arise frequently. Not every expense is on my radar. I value enjoying life—after all, what's the purpose of work if not to relish its rewards?

5. What challenges do you face when trying to save money?

One of the biggest challenges I face is resisting the temptation to make impulsive purchases, especially when there are sales or when I’m feeling stressed. Staying disciplined in those moments requires a lot of willpower, and sometimes it’s tough to keep the bigger picture in mind.

1. How often do you set aside money for savings?

 I set aside money for savings on a monthly basis, right after I receive my paycheck. By making this the first financial action I take each month, I ensure that saving isn’t an afterthought but a priority.

2. What methods do you use to track your savings progress?

I use a combination of a budgeting app and a simple spreadsheet to track my savings progress. The app helps me monitor my day-to-day expenses and savings, while the spreadsheet gives me a broader view of my financial goals and how close I am to achieving them.

3. Do you have a specific amount you aim to save each month?

Yes, I have a specific target amount that I aim to save each month. Typically, I try to save about 20% of my income. This amount allows me to steadily build my savings while still covering my essential expenses and enjoying some discretionary spending

4. Have you ever had to dip into your savings unexpectedly? How did it impact you?

Yes, I’ve had to dip into my savings unexpectedly, particularly for medical expenses. While it was stressful to see my savings decrease, I was grateful that I had the funds available and didn’t need to go into debt. It reinforced the importance of maintaining an emergency fund.

5. What motivates you to continue saving even when it's difficult?

The thought of reaching my long-term financial goals, such as retirement and travel, keeps me motivated to save even when it’s challenging. I remind myself that the sacrifices I make now will lead to greater financial freedom and peace of mind in the future.

1. Do you have a savings plan in place? If yes, how do you stick to it?

Yes, I have a detailed savings plan in place that outlines my short-term and long-term goals. I stick to it by regularly reviewing my budget and making adjustments as needed. I also set up automatic transfers to my savings account, which removes the temptation to spend the money elsewhere.

2. How do you prioritize your savings over other expenses?

I prioritize my savings by treating it as a mandatory expense, similar to paying rent or utilities. Before I allocate money to non-essential expenses, I make sure that I’ve set aside the designated amount for savings. This mindset helps me stay disciplined and ensures that saving remains a top priority.

3. Have you ever set a savings goal that you didn’t reach? What happened?

Yes, I use several tools to help me save money, including Mint for tracking expenses and YNAB (You Need A Budget) for creating a detailed budget. These tools provide me with real-time insights into my spending habits and help me stay on track with my savings goals.

4. Do you use any tools or apps to help you save money? Which ones?

I'm sometimes in control, but unexpected expenses arise frequently. Not every expense is on my radar. I value enjoying life—after all, what's the purpose of work if not to relish its rewards?

5. How do you feel about your current savings habits?

Overall, I feel good about my current savings habits. I’ve developed a routine that works well for me and allows me to save consistently. However, I’m always looking for ways to improve, whether it’s finding new strategies to save more efficiently or cutting back on unnecessary expenses.

1. What’s the biggest obstacle you’ve encountered in your savings journey?

The biggest obstacle I’ve encountered in my savings journey has been dealing with unexpected medical expenses. These costs can quickly drain savings and disrupt my financial plans. It’s a reminder of how important it is to have a robust emergency fund to cover such unforeseen events.

2. How do you balance saving money with enjoying life?

I balance saving money with enjoying life by setting aside a small portion of my budget for leisure activities and treating it as a reward for sticking to my savings goals. This way, I don’t feel deprived, and I can still enjoy experiences that are important to me while keeping my long-term financial objectives in mind.

3. Have you ever set a long-term savings goal? Did you achieve it?

Yes, I set a long-term savings goal to buy a car over three years, and I’m proud to say that I achieved it. It required a lot of discipline and patience, but reaching that goal was incredibly satisfying. It gave me confidence in my ability to set and achieve other long-term financial goals.

4. What advice would you give to someone struggling to save money?

 My advice would be to start small and automate your savings as much as possible. Even if you can only save a little each month, it’s better than nothing. Also, track your progress regularly to stay motivated and celebrate small wins along the way. Don’t be too hard on yourself if you face setbacks; just focus on getting back on track.

5. How does your environment influence your ability to save?

My environment has a significant impact on my ability to save. Living in a high-cost area means I have to be more disciplined and creative with my budget to ensure that I can still save a meaningful amount each month. However, it also motivates me to be more resourceful and find ways to cut costs where I can.

Load more questions

POV - Point of View

Single or married people between 25 and 60 years old have already experienced a hard time finding leftover money these days.

User Scenario

After receiving her monthly salary, a young woman attentively begins allocating funds to cover her immediate obligations like rent, utilities, and food. She also has aspirations of saving for an upcoming summer vacation.

Her plans take an unexpected detour when she suddenly discovers that her car broke during the weekend, requiring urgent repairs.

Top Common problems people face when saving money

  • Ignorance. I'm not mindful of my spending.
  • Lack of a Goal. Not forced to save.
  • The misconception that saving will compromise joyful things.
  • Unplanned expenses.
  • Absence of a budget.
  • No Emergency Fund.
  • They don't pay themselves first.
  • They don't evaluate their spending habits.
  • Impulse spending. Spontaneous purchases.
  • Too many monthly memberships, such as Netflix, and so on.

Competitor

We analised the top finance apps on Google Play or AppStore to collect negative feedback from actual users and improve it. A budget is useful if it helps you plan and navigate your finances, not just to look at the end of the month and see where you screwed up.

Ynab

Mint

Spendee

Pain Points

  • Enjoyed the simplicity
  • Cannot connect to bank
  • No weekly, monthly
expenses view
  • No cursor placement in new box
for data entry and report printing
  • Cash / Credit Cards / Loans graphs
never update
  • Transaction view only for the
past few weeks
  • Unable to edit labels
  • Lazy loading time
  • No way to exclude
future transactions
from your reports

Nice to have

  • Bar & pie charts showing
where spending goes
  • Recurring transactions
  • Easy to enter transactions
  • Add a category for a
specific purpose
  • To see the money combined
in one space is super helpful
  • Able to sort and see my debts
and cash
  • Not having to manually input
every transaction into a budget
  • The ability to attach
photos to items
  • Scheduled transactions
  • Share transactions
between users
  • Very simple to use

Ynab

Pain Points

  • Enjoyed the simplicity
  • Cannot connect to bank
  • No weekly, monthly
expenses view

Nice to have

  • Bar & pie charts showing
where spending goes
  • Recurring transactions
  • Easy to enter transactions
  • Add a category for a
specific purpose

Mint

Pain Points

  • No cursor placement in new box
for data entry and report printing
  • Cash / Credit Cards / Loans graphs
never update
  • Transaction view only for the
past few weeks

Nice to have

  • To see the money combined
in one space is super helpful
  • Able to sort and see my debts
and cash
  • Not having to manually input
every transaction into a budget

Spendee

Pain Points

  • Unable to edit labels
  • Lazy loading time
  • No way to exclude
future transactions
from your reports

Nice to have

  • The ability to attach
photos to items
  • Scheduled transactions
  • Share transactions
between users
  • Very simple to use

Sketching ideas

Created the first sketches to produce some ideas. To identify issues, user-flows and try to come up with solutions.

user flows & Mind-mapping

Did mind mapping and brainstorm to produce ideas,functionalities, without constraints.

WIREFRAME LOW FIDELITY

Created the first  wireframes and prototypes to form and test the ideas.

Potential users was consulted, in all processes.

adding transactions manually

Iteration 1 - Long Time Spent

Initially the only way to add transactions was manually through a manual account.

In this way users felt aware of their expenses, but I discovered that this was very time consuming.

Drawbacks

  • Users spent a lot of time adding a record and it was a lot of back and forth.
  • Mistakes were made by adding the wrong category

adding transactions automatically

Iteration 2 - Time was reduced

All the transactions have been automatically synced with user’s bank account.

Improvements

  • Time was significantly reduced by 70%.
  • Adding transaction is usable and intuitive

Tip of the day

This particular feature gave people confidence when they felt down. Sales increased by 22%. Customers who bought the UI kit found it beneficial.

This unique psychological feature provides a boost when feeling discouraged. We are human beings and we need this kind of feature.

The design solution

You can see, inspect and download the entire budget app made in Figma

See the prototype